A recent change to Patak's recipe for their lime pickle flavor had fans on social media in an uproar. The top-selling flavor recently received, what the company perceived, as an upgrade when it tweaked its famous recipe. However, fans of the product were not pleased and they took to social media to let Patak know about their displeasure. Patak eventually heard their consumers through social media and decided to revert back to their old recipe, to the delight of their fans. See how impactful social media can be! Make sure that your company is taking full advantage of it's social media capabilities.
READ MORE about how customers reacted to Patak on social media.