As 2018 comes to a close, we prepare for a new year. Many businesses will look to make adjustments to their marketing strategy. Here are some excellent social media strategies to help your business maximize the potential of their social media platforms.
What is the best social media strategy for your business?
Getting results from social media is getting more and more difficult as the “noise” increases. In the US alone, about 88% of businesses use social media for marketing purposes. That is quite a bit of competition, but with the right strategies in place, you can stand out and reach your target audience.
In this article, I’m going to talk about five social media strategies that will grow your business in 2019, together with useful tools to help you put together each of the strategies in this list.
1. Listen to your customers and competitors on social media: Sentione
When it comes to marketing, data has always been of utmost importance; because if you want to succeed at marketing, then you need to know who you’re marketing to, what your competitors are up to, and where your market is heading. With this knowledge, you gain the power to make better marketing decisions and create better marketing strategies.
The question is, how do you get this data for your social media strategy?
The answer: with a social listening tool.
There are several things that you can learn by monitoring relevant conversations happening online, depending on what your own focus is. But first, you’re going to need some software to help; one of the top social listening tools that you can try is Sentione – it will allow you to monitor keywords across social media and the web, perform market research, find relevant influencers and learn more about your audience.